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2024 PRIM&R Annual Conference

Communication With the Public

E15 - Improved Communications About Nonhuman Animal Studies: Starting on the Inside

Tuesday, November 19, 2024
1:45 PM – 3:00 PM PT
Location: Room 335
ACU/IACUC Live Session Recorded Learning Lab Series
CLICK HERE to view captioning for this session! 

Many research organizations are hesitant to communicate externally about their use of nonhuman animals in research for fear that doing so will make them a primary target by opponents. As a result of this failure to communicate, internal communications about nonhuman animal research are often minimal and communications departments significantly understaffed. Therefore, one of the most powerful and low-risk improvements an organization can make is to expand internal communications and assign specialized staff for this important task. Building up these resources can benefit the institution both internally and externally. This session will explore the many benefits of expanding internal communications and provide guidance for doing so in every kind of research organization from small to large.

Learning Objectives:

  • Provide guidance about improving internal communications to increase staff engagement and morale while emphasizing the importance of two-way communications (i.e., listening to employees and responding)
  • Share ideas for engaging non-animal care staff and removing some of the negative stereotypes and misunderstandings about nonhuman animal studies that are commonplace in large, diverse workplaces where a significant number of staff do not have day-to-day experience with these studies
  • Explore how to engage and better educate communications to help improve proactive and reactive external communications about nonhuman animal studies (so employees are better prepared to respond to questions surrounding your organization’s use of nonhuman animals in research)
  • Offer suggestions to small organizations that may not have specialized communications staff (i.e., this work often falls on IACUC administrators)