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Evaluation On-Demand Video

2024 PRIM&R Annual Conference

Pharma/Biotech Perspectives

Emerging Research Challenges and Breaking Issues

H05 - Pharma Perspectives on the Use of Social Media and Social Media Influencers in Clinical Research

Wednesday, November 20, 2024
10:30 AM – 11:45 AM PT
Location: Room 335
Human Subject Research - HSR Live Session Recorded Deep Dive Series
CLICK HERE to view captioning for this session! 

The use of digital and social media engagement is rapidly evolving in its application to health and life sciences. Although there are guidelines and regulations in place, the increasing use of social media and external online influencers is raising nuanced, ethical challenges within the clinical research space. This session will take a deep dive into a framework for how life sciences, ethics, and compliance professionals within research and development can build sustainable, ethical decision-making into their internal consultation and approval processes to deliver social media campaigns involving external online influencers that are responsible, transparent, and trusted.

Learning Objectives:

  • Learn how biopharmaceutical companies are leveraging social media and online influencers to raise awareness of clinical research and clinical trials
  • Examine the unique ethical considerations of engaging online influencers in clinical research (e.g., paying influencers "fair market value", how content can be re-used and shared, characteristics of different social media platforms)
  • Understand how biopharmaceutical companies are preparing to support the responsible use of influencer-driven social media use in clinical research